Why Would a Brokerage Have a Referral Company?
Have you ever wondered why some real estate brokerages create separate referral companies? It might seem like an extra step, but there's a smart and strategic reason behind it.
A referral company exists to support licensed agents who no longer actively sell real estate but still want to earn income from their hard-earned relationships. Let’s explore why a traditional brokerage would build this kind of model, using CrossView Realty and its referral arm, CrossView Referral Realty, as a clear example.
Supporting Agents Through Life Transitions
At CrossView Realty, the idea for a referral company came from a real-life need. One of the company’s founders was relocating out of Florida and stepping back from active sales. But after years of building a solid client base, he didn’t want to let his license go to waste.
Instead of allowing it to lapse, he moved it to a referral-only brokerage. This allowed him to continue helping past clients by connecting them to trusted agents — and getting paid a referral fee in return. That experience sparked the creation of CrossView Referral Realty.
What Is a Referral Brokerage, Exactly?
A referral brokerage is a licensed real estate company that doesn’t handle direct sales. Instead, its agents focus solely on connecting buyers and sellers with active agents who can close the deal.
Here’s how it works:
You maintain your Florida real estate license.
You do not join the local MLS or a Board of Realtors (saving hundreds annually).
You refer clients to active agents, locally or nationwide.
You earn a referral fee when the deal closes.
For many former agents, this setup is ideal. It keeps your license active with minimal overhead while still offering the opportunity to earn income.
Why Not Just Stay with a Regular Brokerage?
In Florida, if you hang your license with a traditional brokerage, you’re often required to:
Join at least one local Board of Realtors
Pay annual MLS dues and association fees
Maintain memberships you may not use
That can easily add up to $1,000+ a year — even if you don’t plan to work with buyers or sellers.
With CrossView Referral Realty, none of that is required. You only need to maintain your state license through continuing education. No board fees. No MLS dues. Just low-commitment, passive earning.
Who Is This Best For?
Agents consider a referral brokerage for many reasons:
Relocation to another state
Retirement or stepping back from day-to-day sales
Career change or trying something new
Family commitments, travel, or other personal shifts
Even if you live out of state, as long as you hold a Florida license, you can place it with CrossView Referral Realty and earn from referrals.
Why CrossView Referral Realty Exists
CrossView Realty created its referral arm not just to serve one individual, but to support hundreds of agents across Florida who face similar crossroads.
In Florida alone, thousands of licensees choose not to renew each year. Often it’s because they don’t realize there’s another option. A referral brokerage like CrossView Referral Realty gives those agents a place to keep their license active and their income potential alive.
Whether you’re retiring, relocating, or simply shifting gears, this model offers a professional, low-pressure way to stay connected to the industry — without the heavy fees and commitments.
Final Thoughts
A referral company isn’t an afterthought — it’s a smart, intentional solution for agents who want to stay licensed and earn passively, even if real estate is no longer their full-time focus.
That’s why CrossView Realty created CrossView Referral Realty. To offer agents like you a way forward.
Want to Learn More?
Visit https://www.joincrossviewrealty.com to explore how CrossView Referral Realty works, who it’s for, and how you can start earning through referrals today.
No annual fees. No board dues. Just your license, your relationships, and your referral income.
